23rd June 2017

Working on a Chatbot?

The truth is, most chatbots are just not built for conversations (just going with the market hype). Early versions chatbot interactions were designed based on rules and decision trees. In fact, these chatbot designs borrowed heavily from call centre scripts to handle simple enquiry-based interactions. The user interfaces will often feature menus and selectable options as opposed to free-text based interactions. The chatbot understands a specific command and nothing more. To make a chatbot conversational, more […]
15th June 2017

How to do a UX Review

Remember the need of Software Maintenance of Bug Fixes, Server Upgrades etc, similar the UX experience journey of users need to be reviewed constantly to stay aligned with the evolving User needs and changes in user expectations. As more pervasive technologies available in the OS/Device/Eco System/TG Segment Change, its important to conduct UX Review. Ideally to be conducted by an external agency/team primarily to enable received unbiased perspectives. Its important to ratify the right design principles […]
2nd March 2017
mobile app develupment

7 Reasons Why Your Business Needs a Mobile App Upgrade.

These days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level. In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going […]
2nd March 2017

Why is Outsourcing Important For Startup Product Development?

One of the biggest questions that tech startups face in today’s times is whether they should develop the product in-house or outsource it to external teams. That’s why it’s a mandate for you to know the answer of  : why is outsourcing important for startups? There are multiple options available in the market to execute your task. However, when it comes to startups, they have a conventional thinking that outsourcing is for enterprises only.   Read […]
15th September 2015

Are all Customers the same?

Back after a long hiatus. with 3 customers, life has become very interesting. Many things have made this an interesting journey so far. Interacting with CXO’s has been very intriguing. These are the folks who shoulder the greatest responsibility of taking their organization into a higher orbit creating value for customers and wealth for employees and shareholders! With multiple customer assignment, the toughest challenge becomes in context switching. From a customer’s perspective, they expect the best […]